Finally we going to have a monthly block 4 newsletter. People recommended it to us for years but we ignored it, concentrating on Facebook after Myspace went down.
In October the socalled organic reach of Facebook declined once more dramatically, meaning that our posts are not reaching you anymore. Facebook altered their mechanism what posts are shown to you to sell more ads. It also became difficult to invite a certain amount of people to Facebook events, hurting underground artists, independent lables and small spaces.
They need to make ends meet but so do we. We tried ad campaigns in the last months to get the word out about our activities but the results are not convincing. Clicks and likes came in but frankly, these people doesn't look like they listen to our music and fancy our art. Don't get us wrong, block 4 embraces everyone and there have been recorded cases of Texas housewives listening to our music in the last 3 decades of Block 4s existence, but 100s of them smells like click farm.
So we decided to try something new for us, a monthly newsletter so you don't miss out anything. Its hosted through Mailchimp, be one of the first to sign up here:
http://eepurl.com/c-4HCn
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